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Author Topic: Resale Rights, Master Resale Rights, Private Label, Public Domain explained  (Read 565 times)

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Resale Rights are a hot item right now, and for good reason. They make it very simple for you to get set up to sell products online, and you can easily earn passive income with these types of products. It basically means that you have the rights to re-sell the product yourself, accepting and keeping the payments for each sale. [Usually resale rights of a product are bought at a price that is several times higher than the normal cost of the product itself.]

Working with resale rights is similar to Affiliate Marketing, in that you promote a product that someone else developed. The main difference being that instead of earning a percentage of the sale as commission, you earn 100% of the sale on each product.

You also control the entire sales process, which means that you can: add backend sales, one-time offers, build a mailing list and/or a customer database, follow up with your buyers, etc. Having rights to a product puts you in a position to create an automated selling system that can continuously earn you money!

There are various types of product rights, and there seems to be much confusion on this - even down to the issue of whether they are called "resale rights" or "resell rights"...

Both versions are common use in the industry, so without digging up the many debates on the correct spelling across major forums (with did not result in a definitive answer), just know that Resale Rights and Resell Rights are one and the same. In fact, Dictionary.com gives practically the same definition for the words resale and resell: to sell again.

The main benefit to purchasing resale rights is that you dont have to create your own product, you dont have to create a website, and you dont have to write your own sales copy. You simply buy resale rights to a great product, and you are in the Info Product business that same day!

All Resale Rights are not the same...

There are 4 categories for resale rights, and you will want to familiarize yourself with these so that you can choose which types of products you might want to research and sell. Even within each main group, you may find that the actual rights to the product vary. So be sure to read the instructions or rights that come with each product, as there may be variations from seller to seller.

Resale Rights (RR)

Some products come with resale rights automatically, others give you the option to purchase the resale rights to that product separately - or for a slightly higher price. In both cases you have to purchase the product itself. Getting resale rights means that you will also generally receive the mini-site (order page and download page) so that you can set it up and resell the product on your own website or on a new domain name.

Master Resale Rights (MRR)

Master Resale Rights work just like Resale Rights, except that you also have the opportunity to sell the rights. So in addition to making direct product sales, you can also sell the resale rights package to other interested sellers.

Private Label Rights (PLR)

With both resale rights and master resale rights, you do not have authorization to edit the product in any way and there are often requirements on details such as pricing. Private label rights gives you much more flexibility, allowing you to customize the product or the content of the product and use it in a variety of ways.

You might purchase PLR (private label rights) to articles, reports, ebooks or any other type of content. You are given the "source code" or the raw product. You can add affiliate links, add to the content, edit the content, change the author's name to your own, sell it, publish it in a completely different format, etc.

Public Domain Content

Content that is in the Public Domain is very similar to Private Label Rights. With both of these types of rights you can basically re-work the content/source and use it to create an entirely new product - or simply publish it as your own. The key difference is that Public Domain Content is free

Anything published from 1923-1963 (and not renewed) is considered public domain material, meaning the copyright has not been renewed. Since there is no longer a copyright on that material, you may copy it or republish it - even for commercial use, without having to pay anyone for the rights to do so.

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