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Author Topic: Facebook advert  (Read 178 times)

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Offline [Not Shown, Login to View]

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Facebook advert
« on: May 28, 2017 »
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Good evening sirs.......in Facebook ads, we have CPM and CPC ..pls which one is advisable to go for


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Re: Facebook advert
« Reply #1 on: May 29, 2017 »
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For me, if you are just trying to create awareness of your stuff then go for cpm. 

For cpc, It depends on what you want to advertise too. If it is so attractive and appealing enough then cpm will be good enough else go for cpc.
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Re: Facebook advert
« Reply #2 on: May 29, 2017 »
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Thank you ma
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Re: Facebook advert
« Reply #3 on: May 31, 2017 »
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I mostly prefer cpc and use a very low figure like $0.01 or $0.02 but there are many other factors involved and just like Lucy said, it all depends on what you are trying to achieve.

If it is your first time then what you could try doing is to test the two with the same advert and see which one performs best and go with it (this is known as A/B testing)
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Re: Facebook advert
« Reply #4 on: May 31, 2017 »
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Thank you for the reply sir.
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