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Author Topic: What is the major essence of keyword Research?  (Read 734 times)

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1.is the major essence of the keyword research to call traffic to my website, if not what exactly is it. also does it have any advantage to offer to my pay per click online business.
2. what are my benefits of building my web catalog/library of keywords.
thank you.



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Re: What is the major essence of keyword Research?
« Reply #1 on: Jan 04, 2012 »
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There are two general methods to get traffic to your website:

Paid methods and free methods.

Paid methods will cost you money but the free methods do not cost you anything so the more traffic you can get from the free methods, the better because the traffic does not cost you any money.

That is why it is very important to try and get as much free traffic as possible. The major sources of free traffic ars search engines and as long as your website can show up when people search for keywords related to your niche, the more traffic you will get.

Let's say you have a website dealing with kung fu training in nigeria, for you to be able to get traffic from google, you need to know what people are searching for when they are looking for the kind of information or service that you provide. Knowing this will enable you to target those keywords with the posts and content of your website so that when people search, there will be a greater probability that your website will be among the top results in the SERP. This is known as keyword targeting which is a technique of SEO.

So yes, the bottom line is that the ultimate benefit that you get from applying the results of keyword research is an increase in free traffic to your site from search engines. And of course more traffic means more clicks on your PPC ads.

Building a list of keywords will give you an idea of what kinds of articles to post on your site and what to focus on because that is what people are searching for, that is the demand.

If you do not have a list of keywords then you will have no clue what to write about and you will end up writing posts that people are not really interested in (because they are not searching for it)

Keyword research and keyword lists give you an idea of what people are interested in and helps you to attract them to your website. It is a way of knowing what your target market needs so that you can provide it for them leading to more free traffic and more money.

Keyword research can seem daunting at the beginning but it is really very easy and is the key, heart and soul of online business. What was explained in Lesson 3 is just the theoretical aspect. Beginning from Lesson 10 you will see how it is applied in a practical sense and then you will fully understand the importance.

But for now, I urge you to read the Lesson on Keyword Research again from start to finish.

Keyword research
Leave it for God, don't worry yourself. Leave it for God, don't cry no more.

 

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