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Start Here => General Questions => Topic started by: Sme Solutions Nigeria on Jun 26, 2018

Title: Information on Google Adwords
Post by: [Not Shown, Login to View] on Jun 26, 2018
Hello Tony and All,

I am currently looking to advertise my new domain through Google Adwords and i need help in this regard. Can anyone help with information as per its viability,cost,ability to help me project my site easily on Google searches and if there are alternatives that could be as good as Adwords?

All i seem to hear is that Adwords is too expensive. Is this true? Do i have options to set my budget? Whats the best way to go about it? Is there an Adwords user/expert in the house?

Please assist urgently.

Thanks

Mike
Title: Re: Information on Google Adwords
Post by: [Not Shown, Login to View] on Jul 13, 2018
Your niche and business model matters when it comes to paid advertising. Adwords can be quite expensive especially if you do not have any product or service that you are selling that will justify the cost. If you are doing it purely to try and make money from pay per click ads then Adwords may not be the best idea.

So what is your site about and how do you plan to monetize it? i.e what is your business model? That would determine the best way to go about promoting.
Title: Re: Information on Google Adwords
Post by: [Not Shown, Login to View] on Jul 13, 2018
Hello Sir,
I am into Business Consulting .i.e set up of retail businesses like supermarkets and malls fro people. Most of the pictures you see on my blog www.steepleglobal.com.ng/blog are pictures of jobs we have done.

I want to rank high in the business consulting/retail consulting niche to give me an edge in getting high value clients just by Google search. Am going to start FB Ad next week; was just thinking if Adwords could give us some fast ranking and presence in this niche.

We have a full functional office with staff(not big though just me and 2 others) . Whenever we have a job,usually we hire experts within the retail business sector and then the job is done. So what i aim is how my company can rank high on Google and other internet searches especially. Your advice sir

Thanks
Title: Re: Information on Google Adwords
Post by: [Not Shown, Login to View] on Jul 13, 2018
Your niche is quite well cut out and the best/most cost effective strategy would be SEO. Do good keyword research to identify the search terms that your prospective clients are likely to search for and then write good long articles targeting those search terms and inside the articles try to mention your service and persuade people to contact you.

Once you have a good number of highly targeted articles you can then do some link building and try to spread your links.

I will not advise using adwords adverts or even facebook ads at this stage because it will not help your rankings much if you do not already have good keyword targeted articles.