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Author Topic: Any idea on keyword to use for a news site?  (Read 879 times)

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Helo friends. I wanted to design a news magazine website bt i dnt knw if anyone has an idea of the best keyword to use?


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Re: Any idea on keyword to use for a news site?
« Reply #1 on: May 15, 2012 »
0
You did not specify what type of news so I will assume that you mean a general news website like vanguardngr.com  or a tabloid/sensational/gossip news site like amebortalk.com

General news websites are usually geographically targeted so First you need to determine who is your target market. Then you can start your keyword research by adding news to the geographical location. So for example, if your site is on nigerian news then you can start your keyword research with the phrase nigerian news . From there you can discover other related keywords that will enable you to expand your research.

You will also need to be aware of the day-to-day hot discussion topics and trends. You can get some ideas about those by continually monitoring and checking for popular posts and stories on other popular and high ranking news websites and blogs in your niche. Then you can rewrite those and post them using the more important keywords in your titles. You can also get some more ideas by checking for hot and trending topics for your target geographic region.

Something else you can use is the Google insights for search tool found here:.   You are not allowed to view links. Register or Login

(see the following links for more about what it does and how to use it:   You are not allowed to view links. Register or Login     

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Some more things to note about news websites:
1. Keyword research is important but because news is very dynamic and what is popular today may be completely forgotten tomorrow you also need a lot more than just keyword targeting and SEO to grow your traffic so for a news website so If you can, you may also consider paid advertising on facebook or adwords.

Always try to monitor the ads that show on facebook whenever you are logged in to see what types of websites people are advertising. I've discovered a couple of interesting news websites through that means

2. Another smart strategy which many people are still not employing yet is called hyperlocal news. This is news that targets a smaller geographical region or community. For exampple, it is alluring to target news from your whole country eg Nigerian news but the truth is that there is a very high degree of competition in such broad niches and oftentimes you need to do paid advertising to make headway fast.

But by targeting a state e.g kwara news or your own home state news, or even your capital city news e.g portharcourt news or benin city news, or universities like uniport campus news you will face much less competition.

So instead of targeting a broad geographical region, you target a more local region or community. That is what is known as hyperlocal. For example, a lot of the local and state news from nigeria only comes from local tv and radio stations yet you find very little of such news online.

If you can start a hyperlocal news website for your city or state and you are able to deliver real concrete up to date news, people in that locality will quickly get to know your website.
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