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Start Here => General Questions => Topic started by: Richman on May 10, 2018

Title: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 10, 2018
I want someone to coach me on how to use facebook ads to get traffic to my site.

Please, show me how and I will appreciate.

Thanks in anticipation.
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 10, 2018
Good question...I think it will be a good one if the explanation is made on this page so that it will benefit many of us...because i am also interested.
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 10, 2018
We are waiting for reliable answers. It will be a good question for all especially for beginners like us.
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 14, 2018
Hi Richman, I was thinking that you are one of the veterans in this forum, seeing that you started a while back and have a lot of posts to your credit. It then means that we all need to share what we know so as to help everyone get complete and well rounded information.

Here is what I know; hope it helps:

1. First, I want to make a distinction between 'using Facebook to drive traffic' and using 'Facebook advert to drive traffic'. The first refers to posting information on your Facebook page or pages, and linking those posts to your website, or vice versa. That is, you can link the posts on your website to your Facebook pages so that when people click on the link to the material it takes them to your website from where they can even see other things apart from the original material of interest. Mind you this is free and could be promotional depending on how it is done.
e.g I start a business idea and want others to know about it. I then write up an educative or informative piece on the idea or related ideas where i point to this particular idea and post it on my site. Then paste the link on my Facebook page. Alternatively, you might have a system that automatically sends links of posts from your website to your Facebook page. This helps to drive traffic to your site.

2. In the other case, you will have to design a kind of advert that encapsulates the idea and place it through a fan page related to the idea on Facebook, through Facebook Ad manager. To do this, you will select a target audience which you want your advert to be directed to, and select other suitable criteria, including the gender, region, possible professions etc. Then you will estimate an amount you want to spend on the advert daily, or weekly, or a total sum you want to spend on the campaign. Note that this one is paid for. Once Facebook has approved your advert, it will start running. As people see your advert and click on it, it will likely take them to your site, thus driving traffic to it.

I sincerely hope this helps

Yemdollar
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 14, 2018
Thanks very much Yemdollar, I tried to use facebook ads to drive traffic before but I discovered that not all facebook ads objectives can send traffic to my site. Sometimes, during the course of running the ads, I pay for activities such as page like, comments and post shares. Only few times will people click on learn more and come to my site. I want a system whereby anyone who sees my ads will only see learn more button so as to come straight to my site.
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 15, 2018
Hum...Please you people should note that others are learning from you people too.
@Yemdollar your explaination is clear enough i will practice then/
Thanks alot
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 17, 2018
Dear standoutnetwork, I suggest you first try to build readership on your Facebook fan page by posting some interesting articles or materials that will generate likes for the page and get people interested in reading anything you post on the page.

Also, I realise that one can use what Facebook calls 'boost' to create more awareness for a post, but i think this is somehow paid for. I myself am yet to use this 'boost' feature. and that is simply because i notice that under my post, there is a curious tag saying ' boost unavailable'. In fact, I need to investigate why it has not been available.

Then one can go for a Facebook advert using a landing page, sales page or squeeze page, which will take people to where they can take the required action.

With very best wishes!

Yemdollar

Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 17, 2018
Dear Richman, Yes, using Facebook ad to drive traffic to your site can be tricky. This is because there are many factors - how popular your Facebook page is, how appealing the message or advert is, how you target the advert to the groups or individuals, which Facebook ad objective you selected. All these combined together work towards achieving your inteneded goal, and if any of these is not well picked or streamlined, then it will affect the results you need to get.

I advise that you go back to the Quickstart guide for Facebook advertising for Nigerians and re-read the area about the objectives and understand it very well, in relation to what you want to achieve so u can better select the obj that best suits your purpose.

Hope this helps too....

Yemdollar
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 17, 2018
Thanks Yemdollar for the clarification...i can see that we are all ready to give a helping hand to we that are just coming up. thanks again and God bless
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 18, 2018
Thanks @standoutnetwork. Glad to be of the little help I can.

But I must warn you, I too am just coming up and still trying to learn as much as I can. I've actually got my fingers burnt from a few things I've come across on the internet. So, right now, I'm needful of solid information and tips which can help me know what I need to further my online presence and business.

Do try out some of the tips i gave you in the last post and let's know how well they work.


Yemdollar
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 18, 2018
Thanks @ Yemdollar for your concern, I've also wasted a lot of cash on this online business stuff but I know we will get it right this time around because I can see the oneness spirit here.
Thanks
Title: Re: How to use facebook in driving traffic
Post by: [Not Shown, Login to View] on May 19, 2018
@Richman if you want to run Facebook advert pls pay directly to Facebook. Don't pay people to like, comment, etc your page and all that kind of things that waste your money. There is a particular course on MOB on how to run Facebook adds. You pay Facebook directly with your master card For website visit, link visit clicks.