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Author Topic: Facebook Ads vs Google Adwords: Which is Better  (Read 1304 times)

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Pls house, i want to know the best advertising means between facebook and google Adword.



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Re: Facebook Ads vs Google Adwords: Which is Better
« Reply #1 on: Jan 16, 2013 »
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There is no simple answer to this questions because it depends on various factors one of which is what you are advertising.

What do you want to advertise?

Each of them has their advantages and disadvantages. In some cases you may find Facebook to be better while in other cases, Google Ads might be better.

Advantages and Disadvantages of Facebook and Google Ads

Generally, Facebook is a little more expensive than AdSense and You cannot target particular cities or states in Nigeria but you can specify age range to show your advert to. Also your adverts are restricted to Facebook only and only people who use facebook can see it hence the audience is sort of restricted.

With Google, your adverts will appear on top Nigerian websites like Vanguard, Tribune, Punch, Lindaikeji, jobberman and hundreds more Grade A websites in addition to thousands of others. You can also target specific states, cities and local government areas.

Another alternative that you may want to consider is Ad Dynamo. They are much cheaper than both mentioned above, the only problem is that sometimes their network does not have sufficient views to exhaust your daily budget
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Re: Facebook Ads vs Google Adwords: Which is Better
« Reply #2 on: Jan 17, 2013 »
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There is no simple answer to this questions because it depends on various factors one of which is what you are advertising.

What do you want to advertise?

Each of them has their advantages and disadvantages. In some cases you may find Facebook to be better while in other cases, Google Ads might be better.

Advantages and Disadvantages of Facebook and Google Ads

Generally, Facebook is a little more expensive than AdSense and You cannot target particular cities or states in Nigeria but you can specify age range to show your advert to. Also your adverts are restricted to Facebook only and only people who use facebook can see it hence the audience is sort of restricted.

With Google, your adverts will appear on top Nigerian websites like Vanguard, Tribune, Punch, Lindaikeji, jobberman and hundreds more Grade A websites in addition to thousands of others. You can also target specific states, cities and local government areas.

Another alternative that you may want to consider is Ad Dynamo. They are much cheaper than both mentioned above, the only problem is that sometimes their network does not have sufficient views to exhaust your daily budget
well understood but what of yahoo search advertising....is it advisable?
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Re: Facebook Ads vs Google Adwords: Which is Better
« Reply #3 on: Jan 17, 2013 »
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well understood but what of yahoo search advertising....is it advisable?
Yahoo search marketing is good too but the problem with yahoo search marketing is that they don't take in small time advertisers. The last I heard they will only accept you if you have a minimum of $5,000 to spend (not sure of this figure sha). The bottom line is that not everyone can advertise on yahoo but if you can find your way in, its as good as the others.
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Re: Facebook Ads vs Google Adwords: Which is Better
« Reply #4 on: Jan 17, 2013 »
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Well all as been said.. even though i am still a novice in the game of internet stuffs, i still think Adwords is far better than others
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